Every web site has its mission and objectives, so the task is to get there with maximum efficiency. We investigated this issue a lot, and eventually came up with the following list of ingredients of an efficient Web site:
- Efficient color and graphic design of pages, i.e. "symbolism" of the server.
- Efficient textual design, achieved by elaborate word processing. Search transparency and readability of texts.
- Continuous adaptation of the site's content for most efficient targeting of the Internet audience, based on the analysis of Web site usage statistics and visitors' preferences.
- Creative approach to advertising and PR. A well-designed banner can bring 10 times more visitors to your site than the one that looks "almost as good"!