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Web Design || Foundations

Every web site has its mission and objectives, so the task is to get there with maximum efficiency. We investigated this issue a lot, and eventually came up with the following list of ingredients of an efficient Web site:

  • Efficient color and graphic design of pages, i.e. "symbolism" of the server.
  • Efficient textual design, achieved by elaborate word processing. Search transparency and readability of texts.
  • Continuous adaptation of the site's content for most efficient targeting of the Internet audience, based on the analysis of Web site usage statistics and visitors' preferences.
  • Creative approach to advertising and PR. A well-designed banner can bring 10 times more visitors to your site than the one that looks "almost as good"!
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©1996-2003 SFT Company
Russia, Moscow
e-mail: sales@sftcomp.ru